Household intelligence
for the AI era

Household
intelligence
for the AI era

Built on first-party data from Spectrum, the leader in broadband connectivity across over 30 million U.S. households, Latis transforms digital engagement, TV viewership and connected device activity into a continuously updated understanding of intent, interests, and likely next actions.

Household intelligence
for the AI era

Millions of Households.
Thousands of Moments.

Not in a single event. In thousands of connected real-world moments over time. Latis uses AI deep learning to recognize context, intent patterns and time sequences to understand where households are in their journey—and where they are likely headed next.

Household State

A continuously updated view of where a household is in its decision journey.

Meaning

The underlying context, interests, priorities, and intent.

Prediction

Likely next actions and timing such as transactions and responses.

Privacy

Unique approach transforms household-level data into pseudonymized mathematical representations of activity patterns where discrete events are not recoverable. Zero-copy/share access ensures no data leaves a Latis-controlled environment.

Latis in action

Day 01

Family watches TV show about beautiful places in Spain

Adventure Travel Interest

0.94

Booking intent

0.62

Day 01

Family watches TV show about beautiful places in Spain

Adventure Travel Interest

0.94

Booking intent

0.62

Day 04

Father watches food documentary about Spain

European Culture Interest

0.91

Booking intent

0.68

Day 04

Father watches food documentary about Spain

European Culture Interest

0.91

Booking intent

0.68

Day 09

The family begins learning Catalan in a language learning app

Spanish Culture Affinity

0.88

Booking intent

0.74

Day 09

The family begins learning Catalan in a language learning app

Spanish Culture Affinity

0.88

Booking intent

0.74

Day 12

Father uses cooking app to make Catalan dishes

Culinary Exploration

0.85

Booking intent

0.79

Day 12

Father uses cooking app to make Catalan dishes

Culinary Exploration

0.85

Booking intent

0.79

Day 15

Mother browses top Spain destinations on leading travel website

Destination Engagement

0.64

Booking intent

0.84

Day 15

Mother browses top Spain destinations on leading travel website

Destination Engagement

0.64

Booking intent

0.84

Day 20

Family searches and books hotels on an online travel marketplace

Travel Planning Activity

0.94

Booking intent

0.96

Day 20

Family searches and books hotels on an online travel marketplace

Travel Planning Activity

0.94

Booking intent

0.96

A few months later

The journey started long before the booking.

Essential intelligence for the AI era

01

Consumer Insights

Deliver deeper visibility into consumer journey, intent, and emerging demand signals

01

Consumer Insights

Deliver deeper visibility into consumer journey, intent, and emerging demand signals

01

Consumer Insights

Deliver deeper visibility into consumer journey, intent, and emerging demand signals

02

Media Targeting

Improve targeting, optimization, and measurement through intelligence-driven activation

02

Media Targeting

Improve targeting, optimization, and measurement through intelligence-driven activation

02

Media Targeting

Improve targeting, optimization, and measurement through intelligence-driven activation

03

Data Collaboration

Enhance partner data environments through governed, zero-copy intelligence integration

03

Data Collaboration

Enhance partner data environments through governed, zero-copy intelligence integration

03

Data Collaboration

Enhance partner data environments through governed, zero-copy intelligence integration

04

Model Training

Train models with real-world household intelligence to improve prediction, relevance, and decisioning

04

Model Training

Train models with real-world household intelligence to improve prediction, relevance, and decisioning

04

Model Training

Train models with real-world household intelligence to improve prediction, relevance, and decisioning

05

Agentic Enhancements

Power more adaptive AI agents and workflows with continuously updated household context and journey state

05

Agentic Enhancements

Power more adaptive AI agents and workflows with continuously updated household context and journey state

05

Agentic Enhancements

Power more adaptive AI agents and workflows with continuously updated household context and journey state

Essential intelligence for the AI era

04 Model Training

Train models with real-world behavioral intelligence to improve prediction, relevance, and decisioning

03 Data Collaboration

Enhance partner data environments through governed, zero-copy intelligence integration

05 Agentic Enhancements

Power more adaptive AI agents and workflows with continuously updated household context and journey state

01 Consumer Insights

Deliver deeper visibility into consumer behavior, intent, and emerging demand signals

02 Media Targeting

Improve targeting, optimization, and measurement through intelligence-driven activation

Event Sequences Transformed to Household State

01 Event Sequences

Views signal event sequences and similarities

02 AI Deep Learning

Recognizes patterns and intent, embeds elements such as topics, brands, and outcomes both long and short-term

03 Household State

Intelligence continuously updated as behavior changes

Site & App

1.5T

Daily digital activity signals

TV & Video

100B

Viewing events / year

TV & Video

100B

Viewing events / year

Device

400M

Connected devices

Device

400M

Connected devices

Latis is the first platform of its kind

Latis

Latis continuously models evolving household state enabling organizations to move from static data toward updated intelligence that helps identify what’s next.

Behaviors

Interests

Observed Intent

Likely Actions

Full Journey

Traditional Data

Traditional data relies on outdated, static offline and digital events from single sources, or modeled, probabilistic, and limited access (example: TV)

Demographics

Lifestyle

Inferred Context

Past Events

Single Moments

Built for privacy and scale

01 Privacy-forward

Organizations access intelligence through controlled environments and integrations designed to enable collaboration and activation without exposing underlying household-level events.

02 Built for Integration

Latis is designed to operate as a household intelligence layer that can integrate with a wide range of media, advertising, cloud, AI, and enterprise technology platforms through governed collaboration environments, APIs, clean rooms, and controlled infrastructure integrations.

03 Connects with existing workflows

Enables publishers, agencies, retailers, AI platforms, cloud providers, and advertising technology companies to incorporate continuously updated household intelligence into workflows including activation, optimization, measurement, model training, predictive modeling, decisioning systems and more.

Designed for organizations across industries