Millions of Households.
Thousands of Moments.
Not in a single event. In thousands of connected real-world moments over time. Latis uses AI deep learning to recognize context, intent patterns and time sequences to understand where households are in their journey—and where they are likely headed next.
Household State
A continuously updated view of where a household is in its decision journey.
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Meaning
The underlying context, interests, priorities, and intent.
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Prediction
Likely next actions and timing such as transactions and responses.
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Privacy
Unique household embedding approach ensures no exposure or ability to reverse intelligence to the household and its events. Zero-copy/share access methods ensure no data movement is required.
Latis in action
A few months later
Family searches and books hotels on an online travel marketplace
The journey started long before the booking.
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Millions of Moments & Sequences Transformed to Household State
01
Sequences
Learns behavior sequences and similarties at scale
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transform="translate(764 19)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="kzJH8W2A6" transform="translate(1019 19)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="IXUjQ3exK" transform="translate(1145 19)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="hG0cjVIgP" transform="translate(1274 19)" width="7px"/></g><path d="M 0 0 L 1274 0" fill="transparent" height="1px" id="eRC0Ah2bC" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgba(252, 250, 247, 0.2)" transform="translate(4 72.5)" 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1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="rJcpsT0tF" transform="translate(637 69)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="jMAQY5VmA" transform="translate(764 69)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="rpZz5k4_p" transform="translate(891 69)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="CU54fT8uf" transform="translate(1019 69)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="KjMDOqjwZ" transform="translate(1145 69)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="OChLU8ThU" transform="translate(1274 69)" width="7px"/></g><path d="M 0 0 L 1274 0" fill="transparent" height="1px" id="ev6CltVCR" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgba(252, 250, 247, 0.2)" transform="translate(4 122.5)" width="1274px"/><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="nJ48xSNiz" transform="translate(0 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="ti55RV0Mv" transform="translate(128 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="IRJZn4SJr" transform="translate(255 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="De0upTWTn" transform="translate(382 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="a7k11DO_Z" transform="translate(637 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="M4x5NtSOB" transform="translate(764 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="yeO_QOCTP" transform="translate(891 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="rTEurjoXt" transform="translate(1019 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="U0lMZzpdw" transform="translate(1145 119)" width="7px"/></g><g opacity="0.15"><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="PcV_jTDbM" transform="translate(1274 119)" width="7px"/></g><path d="M 0 7.5 C 0 3.358 3.358 0 7.5 0 C 11.642 0 15 3.358 15 7.5 C 15 11.642 11.642 15 7.5 15 C 3.358 15 0 11.642 0 7.5 Z" fill="rgb(252, 250, 247)" height="15px" id="p1Pijnz7L" transform="translate(908 15)" width="15px"/><path d="M 0 11 C 0 4.925 4.925 0 11 0 C 17.075 0 22 4.925 22 11 C 22 17.075 17.075 22 11 22 C 4.925 22 0 17.075 0 11 Z" fill="rgb(252, 250, 247)" height="22px" id="QyolzroZM" transform="translate(933 11)" width="22px"/><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="JiUiwmxgl" transform="translate(891 19)" width="7px"/><path d="M 21.5 43 C 9.626 43 0 33.374 0 21.5 L 0 21.5 C 0 9.626 9.626 0 21.5 0 L 71.5 0 C 83.374 0 93 9.626 93 21.5 L 93 21.5 C 93 33.374 83.374 43 71.5 43 Z" fill="transparent" height="43px" id="ay4YT4XQY" stroke-dasharray="4,4" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(252, 250, 247)" transform="translate(872.5 0.5)" width="93px"/><path d="M 0 7.5 C 0 3.358 3.358 0 7.5 0 C 11.642 0 15 3.358 15 7.5 C 15 11.642 11.642 15 7.5 15 C 3.358 15 0 11.642 0 7.5 Z" fill="rgb(252, 250, 247)" height="15px" id="XOclH2MLd" transform="translate(145 65)" width="15px"/><path d="M 0 11 C 0 4.925 4.925 0 11 0 C 17.075 0 22 4.925 22 11 C 22 17.075 17.075 22 11 22 C 4.925 22 0 17.075 0 11 Z" fill="rgb(252, 250, 247)" height="22px" id="e2l1FNHj0" transform="translate(170 61)" width="22px"/><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="TlGsCh6c3" transform="translate(128 69)" width="7px"/><path d="M 21.5 43 C 9.626 43 0 33.374 0 21.5 L 0 21.5 C 0 9.626 9.626 0 21.5 0 L 71.5 0 C 83.374 0 93 9.626 93 21.5 L 93 21.5 C 93 33.374 83.374 43 71.5 43 Z" fill="transparent" height="43px" id="P_NXzlnrv" stroke-dasharray="4,4" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(252, 250, 247)" transform="translate(108.5 50.5)" width="93px"/><path d="M 0 7.5 C 0 3.358 3.358 0 7.5 0 C 11.642 0 15 3.358 15 7.5 C 15 11.642 11.642 15 7.5 15 C 3.358 15 0 11.642 0 7.5 Z" fill="rgb(252, 250, 247)" height="15px" id="hQ5CrCAFr" transform="translate(526 115)" width="15px"/><path d="M 0 11 C 0 4.925 4.925 0 11 0 C 17.075 0 22 4.925 22 11 C 22 17.075 17.075 22 11 22 C 4.925 22 0 17.075 0 11 Z" fill="rgb(252, 250, 247)" height="22px" id="MYtNMDA2P" transform="translate(551 111)" width="22px"/><path d="M 0 3.5 C 0 1.567 1.567 0 3.5 0 C 5.433 0 7 1.567 7 3.5 C 7 5.433 5.433 7 3.5 7 C 1.567 7 0 5.433 0 3.5 Z" fill="rgb(252, 250, 247)" height="7px" id="MIA912r32" transform="translate(509 119)" width="7px"/><path d="M 21.5 43 C 9.626 43 0 33.374 0 21.5 L 0 21.5 C 0 9.626 9.626 0 21.5 0 L 71.5 0 C 83.374 0 93 9.626 93 21.5 L 93 21.5 C 93 33.374 83.374 43 71.5 43 Z" fill="transparent" height="43px" id="UbgTWj5TN" stroke-dasharray="4,4" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(252, 250, 247)" transform="translate(490.5 100.5)" width="93px"/></svg>)
02
AI Embeddings
Recognizes patterns, embeds elements (topics, brands, outcomes) long and short-term across journey
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03
Household State
Intelligence continuously updated as behavior changes
In-market
Travel to spain
Mid-stage
Culture Discovery
Booking Intent
0.84
Digital
1.5T
Domain requests / day
Latis is the first platform of its kind
Latis
Latis continuously models evolvinghousehold state enablingorganizations to move from staticdata toward updated intelligencethat helps identify what’s next.
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Behaviors
Interests
Observed Intent
Likely Actions
Full Journey
Traditional Data
Traditional data relies on outdated,static offline and digital events fromsingle sources, or modeled, probabilistic, and limited access (example: TV)
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Demographics
Lifestyle
Inferred Context
Past Events
Single Moments
Built for privacy and scale
01
Privacy-forward
Organizations access intelligence through controlled environments and integrations designed to enable collaboration and activation without exposing underlying household-level events.
02
Built for Integration
Latis is designed to operate as a household intelligence layer that can integrate with a wide range of media, advertising, cloud, AI, and enterprise technology platforms through governed collaboration environments, APIs, clean rooms, and controlled infrastructure integrations.
03
Connects with existing workflows
Enables publishers, agencies, retailers, AI platforms, cloud providers, and advertising technology companies to incorporate continuously updated household intelligence into workflows including activation, optimization, measurement, model training, predictive modeling, decisioning systems and more.
Designed for organizations across industries
Ready for the Next Era of Intelligence?
Latis is currently selecting a limited group of beta partners ahead of broader availability planned for late 2026.
Consumer intelligence
for the AI era
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